Privacy Policy
This Privacy Policy explains how AdfitTo processes data on our Platform and Website for our users. It also explains what we do with the data, how we secure it, and explains the rights that users have as regards how we collect, store and process their data.
AdfitTo is committed to respecting and protecting the privacy of consumers when we process their information. We adhere to applicable industry guidelines including the EU GDPR 2018 and strive to follow best practices. We will continue to review and update our Policy and procedures to ensure the safety and protection of users personal information.
Who we are.
Use of the terms “we” and “us” in this Privacy Policy means AdfitTo, a North East England company having its principal place of business in North Shields. We are a software development company that is focused on providing supply side services in a digital advertising market. We have created and operate a digital technology platform and render related services that connect buyers with sellers of advertising inventory. Please read about SSP technology to understand further what we do.
What We Collect
Information We Collect in Our Platform
AdfitTo is committed to respecting your privacy when it comes the provision of our Platform. AdfitTo adheres to the European Interactive Digital Advertising Alliance’s (“EDAA“) Self-Regulatory Principles for Online Behavioural Advertising and EU General Data Protection Regulation (GDPR) 2018.
Behavioural Information
The AdfitTo Platform uses technologies such as cookies to collect information about your browser type, operating system, pages that you may visit on a third party websites, certain actions that you take on those websites (such as signing up or making a purchase), the date and time of your visits to third party websites, whether you respond to an online ad and, where applicable for mobile users, device types, device make and model. User ID’s are used in these cases, it is anonymised and non-identifiable to an individual personally.
We use Google Analytics to collect information about how users use our site. We use the information to compile reports that help us improve the site. The cookies collect information, including the number of visitors to the website, where visitors have come to the website from, the pages they visited and the length of time they spend of the site. You can read more about these cookies and how Google safeguard them here.
Advertising analytics:
From time to time we run adverts through Google’s Ads (previously AdWords) service and in these cases, Google Analytics also uses cookies on our site for ad measurement. You can read more about these cookies and how to opt out of them here.
Social Cookies/Tags/Pixels
Facebook Custom Audience – From time to time we use Facebook Custom Audience to run adverts and in these cases, Facebook uses cookies/tags/pixels on our site for ad measurement. You can read more about these cookies here.
How We Use the behavioural Information We Collect
We use the information collected via the AdfitTo platform in three ways.
- Deliver Interest-Based Advertising to websites/publishers on behalf of advertisers.
- Help advertisers better cater to your needs by sharing adverts for the types of products / services in which you the user or your business/blog might be interested. (This does not personally identify you)
- Create statistical aggregates (which do not identify you) about the success of an advertising campaign/revenue.
Who We Share Behavioural Information Collected via the Platform With
We may share and disclose Information in the following circumstances:
- Customers and customers’ partners – we may share Information with our customers and customers’ partners for lawful advertising purposes;
- Vendors and service providers – we may share Information with third party vendors and other service providers who are working on our or our customers’ behalf and require access to such information to undertake that work e.g. to provide data storage and processing services;
- Compliance with laws – we may disclose Information to a third party where we are legally required to do so in order to comply with any applicable law, regulation, legal process or government request, including to meet national security or law enforcement requirements;
- Vital interests and legal rights – we may disclose Information where we believe it necessary in order to protect the vital interests of any person, or to exercise, establish or defend our legal rights; and
- Business transfers – we may share or transfer Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Information We Collect On Our Website Or From Other Sources
Personal Information
When you contact us with questions regarding our service, fill out any type of contact form or registration or log in, we collect personal data such as name (first and last), email address and phone number for communication/registration reasons.
How We Use Information We Collect On Our Website or Other Sources
Information you provide to AdfitTo will be used for the purpose disclosed at the time of collection, and only if you have opted in and given your explicit consent will the information be used for any marketing purposes relating to our Platform and service. Information collected for billing and related purposes shall be used for the purposes disclosed at the time of collection, as well as credit checks, invoicing, collection, troubleshooting, account maintenance, and other related business purposes.
We only use selected third party service providers to store data collected through our Website or related means, including CRM (Customer Relationship Management) and email marketing platforms. These help us manage our communications with our clients and prospective clients. We have a contract / data processing agreement in place that requires these providers to comply with all relevant data protection legislation, keep your information secure and not to use it for their own direct marketing purposes.
Communications From The Site
Newsletters
If you wish to subscribe to our newsletter, we will use your email address to send the newsletter to you and other relevant marketing communications that may include company news, updates, related product or service information. If at any time you would like to unsubscribe from receiving these emails, you can follow the unsubscribe instructions at the bottom of each email you receive from us or you may contact us at info@AdfitTo.co.uk
Platform and Service Related Announcements
Only when it is necessary to do so, we will send our customers strictly platform or service related announcements for the benefit of their campaign or site usage.
Customers are not able to opt-out of these communications because they are not promotional in nature.
The lawful basis by which we are permitted to use this Information
Under data protection law the uses of information described above are all “legitimate interests” of ours or of others, which we have carefully considered and determined are not overridden by the interests, rights or freedoms of affected individuals (such as you). We need to carry out processing of your information in these ways for the purposes of meeting those interests. In determining this and assessing your rights, we consider a number of factors, such as what you were told at the time you provided your data, what your expectations are about the processing of the data, the nature of the data, and the impact of the processing on you.
In addition, we are permitted by law to use your information where you have given us explicit consent to the processing of your data for one or more specific purposes, namely for marketing purposes.
Cookies and Technology We Use
We use a variety of technologies on our Website and our Platform including cookies, pixel tags and scripts to collect and use Behavioural Information.
Cookies
A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain any data that enables us to determine your actual identity. Instead, we use cookies to determine visits to a website and views / clicks of advertisements.
Pixels
Pixels are tiny images on a webpage or other document that allow the operator of the webpage or other document, or a third party who serves the pixel tag, to set, read and modify a cookie.
Our pixel tags allow AdfitTo cookies to be set, read and modified when you visit the websites of our partners. Our pixels also allow our partners to better understand how you interact with their websites by observing which pages/sections on their websites are visited.
EU General Data Protection Regulation (GDPR)
In accordance with the GDPR act 2018 you will be asked to agree to cookies via banner on our site via clicking an agreement button. The button will be accompanied by explanatory text of what information the cookie will collect. You by law have the right to decline this agreement and not except cookies on the site, this may however limit the usability or personalisation of the site/your profile and search preferences.
You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
Other Important Details
How Do We Secure and Protect Your Data
We use technical and organisational measures to protect personal data from unauthorised access. These may include encryption and other information security technologies, applied to our networks and systems. Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
However, no mechanism for either storing data, or transmitting data over the Internet, is completely secure. While we strive to protect your information, we cannot wholly guarantee the safety or security of any information you transmit to us.
AdfitTo processes information in a way that is aligned with the purposes for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current, and reliable for its intended use.
Moving Data Around
The information that we collect from you and about you may be transferred to and stored in a country other than your country of residence, such as another European country which may not offer the same level of protection of personal information as your country of residence.
Where your personal data is being transferred outside the EU, we will either undertake an assessment of the level of protection in light of the circumstances surrounding the transfer or:
Only transfer it to a non-EEA country with privacy laws that give the same protection as the EEA; or
Ensure we have an agreement in place with the recipient under which they are under a duty to protect your data to the same standards as those in place in the EEA;
We will make sure that any transfers are not repetitive and only limited to the minimum amount of information possible. In certain circumstances we may need to seek your consent unless there is an overriding legal need to transfer the information]; and
In all cases where your information is transferred outside the EEA, you have a right to contact us for a copy of the measures we have put in place, by email to info@AdfitTo.co.uk
How Long We Keep Your Data
We retain the cookie ID for as long as this is necessary for our legitimate business purposes.
Cookies set via the Platform expire within 13 months of setting. Browsing activity associated with an Admedo cookie expires within the lesser of: 60 days of last known activity and 13 months of setting.
Our log level data is cleansed of any personal data, such as IP address within three days of being produced as a result of interaction with a third party web page we are partnered with, or after being served with an advert via the Admedo platform.
Children
Our Platform and services are designed and directed to individuals of 16 years of age or older. We do not knowingly collect personal information from anyone under the age of 16. If we are made aware that we have received personal information from someone under 16, we will use reasonable efforts to remove that information from our records.
We do not market by email or other electronic means to children under the age of 16 anywhere.
In adherence to EDAA requirements, we do not create segments for OBA purposes that are specifically designed to target children (age 12 and under). While this does not mean that ad delivery will not occur, it means that we will not specifically target ads to children ages 12 and under.
Your Rights
Opting out
Personalised ads, sometimes referred to as targeted or interest-based ads, are based on information about you, such as the products you view online, visits to websites where we provide ads or content.
At any time you can set your preference for ads personalised by AdfitTo here.
Please note that even if you choose above not to see personalised ads, you may still see ads provided by AdFitTo on websites; they will just not be personalised.
Choosing not to see personalised ads, changing your recommendations and opting out of your browsing history will not affect other services that use the same technology, such as cookies, and information may still be collected for other purposes. You can manage cookies in the privacy settings on the web browser you are using.
Please also note that these cookies are set on a per browser basis. If you use multiple browsers or devices, you will need to repeat this task on each device and browser.
You can also obtain information on interest-based advertising like AdfitTo, who follow the IAB Europe’s Framework for Online Behavioural Advertising by visiting the YourOnlineChoices site at www.youronlinechoices.com/uk/
Access to Your Data
Where we hold Personal Information for our own account management, billing or marketing purposes, then we provide individuals with the opportunity to access, review, modify, and delete any such personal information that has previously been provided. You can send an email to: info@AdfitTo.co.uk and we will respond to you within 14 days.
If you are from the European Union or Switzerland, you have the right to access the personal information we hold on you, free of charge, in an electronic format such as Word document or PDF. An EU or Swiss individual who would like to access, correct, change or delete inaccurate data about themselves, can send a request to info@AdfitTo.co.uk, and we will respond to your request within 14 days.
Moving your information to another organisation
In the event that we process your data by automated means where you have either provided us with consent for us to use your information or where we used the information to perform a contract with you, you have the right to request that we send to you or to another organisation, a copy of the personal data we hold about you, for example when you are dealing with a different service provider. If you would like us to move, copy, or transfer your information please let us know by email to info@AdfitTo.co.uk We will respond to you within 14 days after assessing whether or not this is possible within the 30 day time frame as directed by the EU GDPR 2018, taking into account the technical compatibility with the other organisation in question.
How you can request erasure of your data
You can ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where you have withdrawn consent for us to process it (as explained below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
How you can withdraw your consent
You have the right at any time to withdraw any explicit consent you have given us to process your personal data. Please note if you withdraw your consent it will not affect the lawfulness of any processing of your personal data we have carried out before you withdrew your consent. Should you wish to do so you can change your consent preferences at any time by contacting us at info@AdfitTo.co.uk
How you can restrict or object to us using your data
You can ask us to suspend the way in which we are using your information in certain scenarios, or object to our processing your data where we are relying on a legitimate interest ground (or those of a third party) and you feel it impacts on your fundamental rights and freedoms, or where we are processing your personal data for direct marketing purposes. In some cases where you object, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Please note that if you want us to restrict or stop processing your data this may impact on our ability to provide our services. Depending on the extent of your request we may be unable to continue providing you with our service.
Any queries or concerns about the way in which your data is being used can be sent to info@AdfitTo.co.uk
Changes to the Policy
From time to time we may revise this Policy. The date of the last update can be found at the bottom of this Policy. If we make revisions that materially change or affect whether or how we collect or use personal information, we will notify you and we’ll indicate when such changes will become effective. Such a notification might be a message on our website or an email sent to you (if you have provided us your email address as a user of our service or Platform).
We encourage you to review this page periodically so that you are up-to-date on our policies and practices.
Contacting Us
If you have any questions about this Privacy Policy or wish to raise a complaint on how we have handled your personal data, please contact by email at:
Or contact us in writing to:
Address: 227-233 Whitley Road
Whitely Bay, Tyne and Wear NE26 2SY
England
Contact Email: info@AdfitTo.co.uk